So you may have come across the term 'clean label', we use it to describe our products, but what does the term 'clean label' actually mean?
Clean labelling is a widely accepted term used by the food industry, consumers and academics to describe a more consumer friendly label and trustworthy products.
Clean labelling generally equates to ingredients that consumers understand and recognise. It starts at the formulation stage of the product – not just in the design of the label.
It means more than just being honest about what's in your product; it means moving away from highly processed ingredients and towards simple to understand ingredient lists. Generally speaking, it is there to guide consumers towards products that are void of ingredients that are deemed unnecessary and instead sticking to ingredients that actually serve the purpose of why they bought the product.
Transparency is a driving factor behind clean label supplements. We live in a world where people are more aware and conscious of what they are putting into their bodies and wanting to achieve a healthier lifestyle. Therefore the term clean label is used to help customers recognise those products that have clear formulation, using minimal ingredients and ingredients that are recognisable.
There are a few accepted guidelines that brands, such as us, follow in order produce clean label products, such as: